Monday, November 05, 2007

Sania Mirza's Other Calling

Tennis star Sania Mirza on her time off is doing more than just relaxing. Sania is to appear in an ad campaign of her home town Hyderabad's municipal corporation, designed to motivate voters to seek voter Id cards. Sania joins cricketer V V S Laxman and a host of celebrities, who will feature in the campaign over the next one month.

Sania Mirza is on a different turf these days, practicing her lines before her take. Sania's appeal is towards the voters in Hyderabad, requesting them to get their photo-identity voter's Id cards. This ad campaign for the city's municipal corporation, will be on air over the next one month on various local television channels.

As Sania Mirza quotes, "When you do something for others, it comes out naturally." Responding to the question of whether she possesses a voter Id card, Mirza states that, "No, I did not get the time but now I will apply."

Lending his voice for this cause, was another Hyderabadi sportsperson, V V S Laxman emerging fresh from the County Cricket victory and ready for the Ranji series.

As per the available statistics, just 25% of Hyderabad's electorate took pains to get photo Id cards last time during the elections. During the current drive to issue photo cards, these 60 second spots include appeals made by a host of celebrities from across the world sports and the entertainment world living in the city, that is surely going to fetch in genuine voters and eliminate the illegal nationals getting voter cards by proxy.

Election authorities in Hyderabad are really hoping that, this ad campaign would make all the difference in the state.

Source: http://www.timesnow.tv/NewsDtls.aspx?NewsID=4078

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