New Delhi: Deutsche Bank has signed up cricket legend Sunil Gavaskar as its new brand ambassador and tennis star Sania Mirza as product ambassador to promote its recently launched retail banking products and services in India.
Officials said the bank wanted to project stability and maturity through Gavaskar and youthful vigour through Mirza.
Mirza, ranked 37, is the first Indian woman to claim a WTA tour singles title.
"It gives me more pleasure to be their brand ambassador. And I think sharing a stage with Gavaskar is a great honour. I am looking forward to work with him in making the bank better," Mirza said.
"As an opening batsman, I recognise the value of having a solid partner and therefore I am delighted to partner such a respected global brand like Deutsche Bank," Gavaskar added.
Gavaskar held the world record of 34 centuries before compatriot Sachin Tendulkar broke it.
The bank recently forayed into the retail segment and also announced plans to beef up its asset management business in India by bringing in its retail mutual fund brand DWS Investments, last week.
Source: http://www.newkerala.com/news2.php?action=fullnews&id=58075
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