Sania Mirza to bat for Coke
It is being described as the new non-cricket plank in Coca-Cola’s armoury. First ace shooter Rajyavardhan Rathore was signed up by Coca-Cola India and now it has completed the circle by inking a two-year deal with teen-on-plimsolls sensation Sania Mirza.
Having realised that entertainment and cricket, barring Aamir Khan, Rani Mukerjee, Aishwarya Rai and Virendra Sehwag, are majorly with their rival, Coke seems to have adopted this strategy. Industry sources revealed to HT that doubles ace Mahesh Bhupathi's Globus Sports Inc is the centrifugal force behind the deal. The two-year deal is worth Rs 65 lakh, making it the highest-paid non-cricket and non-entertainment endorsement deals.
The tennis icon will add zing to the Coke ad campaign beginning March this year under a two-year contract. When contacted Coca-Cola India spokesperson confirmed that they were in talks with the tennis star. However, they refused to divulge the details. The deal is to be signed this week.
The tennis star too is unavailable for comment as she is currently out of the country.
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