Year 2005 will be remembered as the year, Sania Mirza, 18, hit it big when she entered the third round of the Australian Open and went down to Serena Williams, but only after a spirited fight. Mirza emerged not just a superb sportsperson, but a youth icon, a brand in her own right.
Advertisers and marketing gurus see Mirza as a role model for the young. She personifies the ‘New Indian’ — someone with tremendous energy and self-confidence and the desire to excel.
Apart from glamour, Mirza possesses a simple, wholesome charm that comes out of sheer earnestness. There is a down-to-earth quality to her, which goes beyond the transitory appeal typical of models. Mirza is for real.
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